There is an emerging common link between SEO and digital PR. Both have a role to play in the successful implementation of a new online marketing strategy for a company. This is because both are marketing strategies that aim at achieving a high level of visibility on the Internet, through a highly targeted set of customers, in a highly competitive market. This is where the value of a well-planned SEO and digital PR integration can be seen. Here are a few ways in which this relationship can be improved:
The success of a campaign depends heavily on its social media engagement. This is because most online consumers these days tend to search for and buy products or services through social media. In order to get the most from this, a company should ensure that all its social media accounts are properly and appropriately promoted. It can also help to have the same content being promoted across all platforms. For example, if the company’s Facebook page is not shared on Twitter, it doesn’t really matter much if that page is then featured in your Google+ post.
As social media pages gain in popularity, your SEO efforts will need to become more comprehensive. For example, you should include links to your website in your blog posts, articles, and press releases. You should also submit your content to directories that cater to your chosen niche. In essence, your content should be well-optimised so as to be picked up by search engines when someone searches for a related term.
The success of a social media marketing campaign is heavily dependent on the quality of the content it disseminates. If it is not well-written or optimized for search engines, it has little chance of getting any traffic. This is why many companies are now opting for SEO and digital-PR services. These services ensure that your content is picked up by the various search engines and websites and thus featured prominently within search results.