Choosing between shared leads and exclusive leads is a tough choice. While shared leads are often cheaper, they can be more difficult to convert into customers. Shared leads are the best option for established companies that have excellent brand recognition, a competitive product or service, and competent teams. You can also limit the number of times you share leads with other companies. This way, you can look better than your competitors. Here are some of the pros and cons of shared leads.
Exclusive leads are more expensive
While exclusive leads cost more than shared ones, they are more likely to close. The higher closing ratio makes up for the additional expense. Unique leads must be generated by a solid source. Additionally, an agency must develop an effective strategy to work the leads. Working the leads means calling, answering questions, and closing sales. Ultimately, this means a higher ROI, but unshared leads do cost more in the short run. For many agencies, however, unique leads are the only option.
Shared leads tend to be cheaper
When you’re in the market for insurance leads, you may be wondering whether to choose shared or exclusive leads. While shared leads offer more quantity for your marketing budget, they’re less likely to convert to paying customers. This is particularly true for new companies with limited brand awareness or little online presence. In such cases, unique leads may be the better choice. But what is the cost difference between shared and unshared leads?
They lead to bidding wars
Why do exclusive leads and shared lists cause bidding wars? In short, shared and unique leads each come with different price tags. Unshared leads cost 25 to 50 percent more than shared leads. And it’s possible to double the close rate of a lead just by answering the phone, speaking to a customer and presenting yourself professionally. That’s because closing rates play a huge role in determining the value of a lead.
They are best left to call centers
When considering a lead source, it’s helpful to know the differences between shared and unique leads. Shared leads are cheap real-time leads. Exclusive leads are more expensive. But they’re worth the extra expense, because unshared leads are sold to a single agent. The difference between shared and unique leads isn’t all that significant, though. In the end, both options have some advantages.
Exclusive leads can be a great way to brand new agents
Exclusive leads are a great way to generate more business for brand new agents. This type of lead is gathered specifically for your business, and you will be the only agent to contact the person. Unlike shared leads, however, unique leads are targeted to a specific demographic. As a result, they are more likely to generate more referrals. Depending on your needs, unshared leads may be the best option for you.
Visit their website www.homeguru.com or contact them at (888) 437-8049 for more information and inquiries about exclusive home improvement leads.
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